Launch of Four New Geely Models in Kumasi Marks a New Era for Ghana’s Automotive Industry
Japan Motors Trading Company Ltd. has introduced the well-known Geely vehicle brand in Kumasi, marking a significant milestone in Ghana’s automotive industry. The event, held on Monday, 4th August 2025, in the vibrant Ashanti Regional capital, was filled with excitement as four new dynamic Geely models were unveiled: the Geely Starray, Emgrand, and the locally assembled Geely Coolray and the Coolray Neo.
The launch attracted automobile enthusiasts, industry stakeholders, and dignitaries from across the country. Attendees had the opportunity to engage with the new Geely models and share in the vision for Ghana’s automotive future, making the day both historic and unforgettable. The event also showcased the rich cultural heritage of the Ashantis, featuring traditional drumming and performers adorned in kente. Oheneba Yaw Owusu Ansah, representing His Royal Majesty Otumfuo Osei Tutu II as the Special Guest of Honour, added royal dignity to the occasion.
Mr. Nouhad Kalmoni, Executive Director of Japan Motors, described the event as a celebration of innovation, local empowerment, and quality automotive solutions. “Today’s launch is not just about new vehicles, it is about giving our customers a wider, better choice,” he said. “The Coolray and Coolray Neo, assembled right here in Ghana, symbolize our commitment to local production, job creation, and national pride.”
Geely, a global automotive powerhouse with partnerships with brands like Volvo and Lotus, brings world-class engineering and design to the Ghanaian market. The company is also pioneering investments in electric and hybrid vehicle technologies, with plans to soon introduce Geely EV models to Ghana, reinforcing its commitment to a sustainable and eco-friendly future.
To ensure customer confidence, Japan Motors is offering an industry-leading 6-year or 200,000-kilometer warranty on all Geely models. This is backed by a highly trained sales and aftersales team ready to deliver exceptional service.
Mr. Amine Kabbara, General Manager of Sales & Marketing at Japan Motors, emphasized the momentum of the Geely brand since its recent launch in Accra. “The overwhelming response shows Geely’s strength and potential. Today, we proudly extend this success to Kumasi.”
A top delegation from Geely Automobile International was present at the event, including the General Manager for West Africa, Scofield Wu, Geely Sales Manager, Louis Xiao, and After-Sales Manager for West Africa, Eddie Zhu. Liu Juan, a Financial Partner to the Group, was also in attendance.
Speaking on behalf of the Geely Automobile International team, Mr. Louis Xiao highlighted the company’s impressive global standing and continued growth in the international automotive industry. Geely oversees a robust portfolio of brands, including Geely, Galaxy, Volvo, LYNK & CO, ZEEKR, Lotus, and Polestar. The group has earned a spot on the Fortune Global 500 for 12 consecutive years, ranking 225th in 2023, and remains the only Chinese automotive group featured in Brand Finance’s Top 10 Most Valuable Auto Portfolio Brands of 2023.
Geely has sold 2.79 million vehicles in the last year, while Geely Auto Group recorded 16.8 million units in sales. Among them, the overseas export is close to 300,000 units, with nearly 350,000 units exported overseas to over 70 countries and regions, including the Middle East, Asia-Pacific, Africa, Latin America, and Europe.
Mr. Xiao emphasized Geely’s identity as a young, innovative, and globally minded enterprise, committed to delivering high-quality, future-forward mobility solutions. As part of its brand development strategy, Geely is proud to debut three models in the Ghanaian market that reflect its global design and engineering excellence: the Starray, new Coolray, and GX3 Pro. These models represent a blend of performance, efficiency, and modern aesthetics tailored to meet the needs of Ghanaian consumers.
Geely will work closely with Japan Motors, renowned as one of the biggest auto groups in Ghana, to focus on users, continuously improve product and service capabilities, and bring more excellent car experiences to the Ghanaian market.
Local Assembly Initiative Supports Skilled Employment
The Assistant Director at the Ashanti Regional Coordinating Council, Francis Amoah, who represented the Ashanti Regional Minister, praised the local assembly initiative as aligned with Ghana’s industrialization and automotive development agenda. “The local assembly of Geely models is a strategic move that fosters skilled employment and technological advancement,” he said and commended Japan Motors and the Geely Automobile International for such a fruitful partnership.
The Special Guest of Honour, Oheneba Yaw Owusu Ansah (Abrenyasehene), speaking on behalf of His Royal Majesty Otumfuo Osei Tutu II, commended the initiative and reaffirmed the Ashanti Region’s readiness to support such impactful investments. “This launch is a testament to growing international confidence in our region. We urge Japan Motors and Geely to collaborate with local institutions and invest in youth empowerment.”
The Sales Manager for Geely brand at Japan Motors, Mensah Adu Buabeng, was joined by the Japan Motors team, which included Mrs. Mabel Offei, the Marketing Manager, to present the newly unveiled Geely vehicles to customers present and to provide a test drive.