Reviving the Soul of California’s Historic Hotels
In the American West Coast, a group known as Palisociety is breathing new life into forgotten hotels, motels, and motorway inns, transforming them into unique lifestyle venues. This initiative has become a key part of California’s evolving hospitality landscape, blending historical charm with modern comfort. For travelers seeking more than just a place to stay, these reimagined spaces offer an immersive experience rooted in character and authenticity.
A New Era for Old Structures
California was once home to over 4,000 motels in the mid-1950s. While many have faded or disappeared, some still stand as relics of a bygone era. Avi Brosh, a real estate expert turned hotel manager, has dedicated the past two decades to revitalizing these forgotten gems. His approach focuses on identifying properties that carry a sense of history, architectural uniqueness, or cultural significance.
Brosh and his team have taken on several iconic projects, including an old Hollywood motel from the 1950s, which was transformed with a new swimming pool and a charming interior. Another example is the Palihotel Melrose, a former inn with a built-in dormitory that underwent a dramatic renovation. More recently, Le Petit Pali Laguna Beach, a mid-century motel, was reborn near Treasure Island’s scenic beach.
These renovations are not just about aesthetics; they aim to preserve the soul of these places while making them relevant for today’s travelers. “These venues are part of the cultural fabric of the traveling experience in the United States,” says Brosh. “We want to keep their spirit alive while reimagining them for modern guests.”
Boutique-Motel Decor with a Personal Touch
Each property under Palisociety has its own distinct style, curated by an in-house art studio that works on every project individually. The design philosophy combines vintage charm with contemporary elements, creating spaces that feel lived-in rather than sterile.
For instance, the Petit Pali on 8th Avenue in Carmel-by-the-Sea features a central courtyard filled with greenery and flowers. The 24 rooms reflect a Californian seaside salon atmosphere, with color palettes ranging from sage green to burgundy, and fabric patterns that include stripes, checks, floral, and tartan. Wooden furniture, jute rugs, and cozy armchairs add to the inviting ambiance.
Attention to Detail Makes All the Difference
One of the defining characteristics of Palisociety hotels is the emphasis on small details that enhance the guest experience. Inspired by luxury hotels, these properties are equipped with notebooks, pens, silver trays, vintage glassware, cushions, and decorative knick-knacks.
Bathrooms are equally well-appointed, featuring Diptyque products, Italian Bellino linen, and Marshall speakers for superior sound quality. The mini-bars are stocked with local products, ensuring a taste of the region. “It's often these small, thoughtful moments that guests tend to remember,” explains Brosh. From a warm biscuit in the afternoon to a personalized breakfast basket, the goal is to create a memorable, personal experience rather than a transactional one.
Restaurants and Bars Enhance the Experience
Many of the group’s hotels also feature restaurants or bars, adding to the overall appeal. In San Francisco, the Bar Maritime offers a nautical-themed cocktail bar with a sailor-suited bartender, while the Maritime Boat Club restaurant provides a dining experience with a view. At the Palihotel Melrose, the Blue Daisy Cafe serves classic breakfast items like eggs Benedict, pancakes, and Nutella crepes.
The Rise of the Petit Pali Concept
The Petit Pali concept has gained traction in recent years, with locations in Laguna Beach and Brentwood. These smaller establishments, typically with 25 to 50 rooms, focus on personalized service and tailored experiences.
The latest addition to the Petit Pali family, Le Petit Pali St Helena, is set to open in October. Located in Napa Valley, it replaces the former Wine Country Inn and Cottages. Designed as an elegant country inn, it promises a blend of careful design, thoughtful facilities, and a sense of escape. “It's less about the glitz and more about a warm and welcoming sanctuary full of surprises and delights,” says Brosh.