The Journey of Balogun: From Military Life to Content Creation
Rasheed Idrees, known online as Balogun, has built a unique brand that blends his military background, love for food, and passion for content creation. With 245,000 followers on Instagram, he shares a diverse range of content that resonates with audiences across the globe.
Background and the Origin of His Name
Balogun is not his real name. He explains that it all started when he was in Nigeria in 2023, experimenting with different names like “Otunba Dallas.” Upon returning to the U.S., his cousins and friends began calling him Balogun, and the name stuck. Later, when his sister’s husband wore traditional beads in Nigeria, the term “Balogun” was used to describe him. Though he initially rejected it, the name became part of his identity. It also coincided with his decision to join the U.S. Army, making it the perfect fit for his new chapter.
Military Life and Transition into Content Creation
Rasheed always had an interest in the military, inspired by how soldiers carried themselves. In October 2024, he joined the U.S. Army and completed basic training in February 2025. During this time, he didn’t have access to his phone, which led to introspection and personal growth. After completing his service, he transitioned back to civilian life, eventually finding his way into content creation.
His journey into content creation began during the pandemic in 2020. Initially, it was just for fun, but over time, he discovered his passion for food. After moving to the U.S., he worked as a dishwasher and later became a cook, learning various cuisines. This experience deepened his love for cooking and eventually influenced his content.
Inspiration and Growth in Content Creation
His sister played a significant role in inspiring him to start posting. She encouraged him to share his experiences and creativity. He was also influenced by Yoruba content creator Afobaje, whose work motivated him to create more. After Afobaje's passing, he made a tribute video that gained attention. This moment marked the beginning of his consistent content creation.
Connecting with other creators, such as Rasheed in Canada, helped him refine his style. His videos eventually went viral on TikTok, and the Balogun brand took off.
Balancing Military and Content Creation
Currently, Rasheed is a reservist, reporting once a month for drill. He also works remotely as a database administrator, allowing him to manage his content creation alongside his military duties. This balance gives him the flexibility to pursue both passions.
Collaborations and Experiences
He has collaborated with notable figures like Davido, Mr. Etinofive, Cute Abiola, and Samuel Banks. His collaboration with Davido began unexpectedly. While in basic training, his sister managed his page, and Davido liked one of his posts. Eventually, Davido reached out, and they met up. The experience was surreal, and their collaboration resulted in a viral video.
Family Support and Challenges
Initially, his family wasn't fully supportive, but his sister played a crucial role in encouraging him. Over time, his parents also came on board. Their support was vital in keeping him motivated.
One of his biggest challenges was consistency. Encouragement from his cousin and uncle helped him push through. He also learned to focus on the value of his content rather than just the numbers.
Platforms and Community Engagement
Rasheed is active on multiple platforms, including Facebook, Instagram, and TikTok, but he is most consistent on Instagram. He engages with his audience through Stories and values community involvement. He also participates in giveaways, helping those in need whenever possible.
Impact and Future Goals
Content creation has brought positive changes to his life and family. He doesn’t seek brand deals or advertisements but focuses on creating content that entertains and connects with his audience. His future goals are open-ended, as he embraces opportunities as they come.
Advice for Young Nigerians
For young Nigerians interested in content creation, his advice is simple: work hard, stay consistent, and ensure family support. He emphasizes the importance of enjoying the process and being dynamic in one’s approach.
Rasheed’s journey is a testament to the power of passion, perseverance, and community support. His story continues to inspire others as he navigates his unique path in content creation.