Electric motorbike brands are offering discounts and trade-in programs as major cities in Vietnam move to phase out gasoline-powered vehicles.
On July 12 Prime Minister Pham Minh Chinh said Hanoi should begin banning fossil fuel-powered motorbikes in central areas from mid-2026 before making the entire city a low-emission zone by 2030.
Ho Chi Minh City is also planning to convert a large number of gasoline-powered ride-hailing motorbikes to electric and restrict private ones in certain areas.
News of these transition policies in the country’s two largest and most motorbike-reliant cities has fueled growing public interest in electric motorbikes.
Manufacturers are capitalizing on this momentum with a flurry of promotions.
VinFast, the leading domestic electric motorbike brand by market share, is offering to waive the full registration fee and provide another 10% discount for customers with permanent or temporary residence in Hanoi. On a vehicle priced at around VND30 million (US$1,144), customers save VND3.6 million. The program runs from July 24 to Oct. 24.
The company's trade-in program allows users in a number of cities to swap gasoline motorbikes for electric ones. On July 24 VinFast launched its latest electric motorbike, the Evo in Grand and Grand Lite versions coinciding with the heightening interest in electric vehicles to gain traction.
| Honda ICON e: electric motorbikes. Photo courtesy of Honda Vietnam |
Other players in the market are also stepping up efforts.
Honda is offering up to VND2.1 million off its ICON e: model, depending on the dealer. Yamaha has slashed VND15 million from the price of its Neo's electric bike.
Another domestic brand, Dat Bike, has launched a trade-in campaign nationwide through all authorized dealers. In July customers in Hanoi purchasing its Quantum S model, priced at VND34.9–49.9 million, can get discounts of up to VND500,000.
A company spokesperson said July sales were four times that of previous months after price cuts, trade-ins and purchase incentives.
Chinese brand Yadea launched its own gasoline-for-electric exchange initiative on July 23. Customers trading in petrol bikes and purchasing a Yadea model priced from VND9.9 million can get a VND2 million discount.
Selex Motors, a local startup, has supported trade-ins since late 2024 and is expanding its network of public battery-swap stations. It said it is currently the only brand in Vietnam offering this model, aimed at boosting convenience and encouraging adoption.
Most manufacturers collaborate with third-party firms to appraise and buy old motorbikes. Customers can then use the resale value toward their electric vehicle purchase. But Yadea handles the process directly through some of its official stores without outside partners.
A VinFast dealership representative in HCMC said old bikes are often refurbished and resold in smaller provinces or rural areas, where demand for low-cost transportation remains high.
Nguyen Huu Phuoc Nguyen, CEO of Selex Motors, said the Vietnamese motorbike market is undergoing a structural shift, with consumers increasingly open to electric bikes as quality improves and charging infrastructure becomes more accessible than two or three years ago.
"Regulatory changes are accelerating the transition from gasoline to electric, and manufacturers must adjust their strategies to seize this opportunity."
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