Exploring the Vibrant World of Pakk Taii Design Week 2025
Pakk Taii Design Week 2025 (PTDW2025) is set to be a remarkable event that highlights the creative essence of Southern Thailand. Running from 28 August to 7 September 2025, this annual festival brings together the historic Old Town of Songkhla and Hat Yai, showcasing the region's unique charm and potential. The theme for this year, 'South Paradise,' aims to offer an immersive experience centered around tranquility, rejuvenation, and new possibilities. Whether you're looking for peace, relaxation, healing, or inspiration, this journey promises to leave you feeling fully energized.
The festival offers a diverse program designed to support the creative industries and celebrate the distinct identity of Southern Thailand. Visitors can explore a rich tapestry of arts and crafts, authentic Southern cuisine, local lifestyles, fashion, architecture, music, and performances. With a wide array of activities such as exhibitions, showcases, performing arts, music, talks, workshops, tours, special events, and a vibrant creative market, there's something for everyone.
A Timely Response to Global Challenges
Under the theme 'South Paradise,' PTDW2025 presents a timely response to an uncertain global landscape marked by economic shifts, natural disasters, and international policies. Amidst this volatility, people are increasingly seeking peace, comfort, and meaningful experiences in travel and lifestyle. Southern Thailand's 14 provinces are answering this call by showcasing their wide-ranging potential through innovative programs that align with national policy, support the potential and opportunities of multi-generational local businesses, and highlight the holistic power of creative cities.
From traditional arts and crafts to wellness and sustainable tourism, each city brings its unique character to the festival, creating a dynamic ecosystem that fosters the creative economy and empowers local stakeholders. This region is a grand mosaic of collaboration among government, private sector, communities, and citizens to elevate the quality of life, economy, and long-term competitiveness of Southern Thailand through culture, creativity, and connection.
Core Concepts of the Festival
The festival centers around four core concepts:
South Destress Main Pavilion: This pavilion explores the emerging potential of Southern Thailand amid today's global challenges. Rooted in the belief that happiness is central to a thriving destress economy, the space is designed as an inclusive public hub. It features thought-provoking exhibitions that encourage visitors to reflect on their own definitions of happiness while spotlighting the often-overlooked creative business networks and opportunities within the South's cities. Interactive activities will invite guests to discover fresh perspectives across all 14 provinces.
14 City Potential Space: Set within the storied streets of Songkhla's Old Town, this project celebrates the unique strengths of each Southern province. It connects with four core human needs identified within the destress economy: serenity, relaxation, release, and readiness. These needs are expressed through four compelling narratives - craftsmanship, creative design, cuisine, and environmental awareness - showcasing the region's depth of culture and innovation.
South Market: A dynamic creative marketplace featuring curated products from across Southern Thailand. It serves as a testbed for both seasoned and next-generation entrepreneurs to expand their reach and connect with new audiences. The market also includes development programs aimed at nurturing standout offerings - hero products - to better align with consumer trends and market demand.
South Collaboration: A series of collaborative projects that unite festival partners with local creative communities. These initiatives build upon regional assets and cultural heritage through a variety of formats, including hands-on workshops, exclusive promotions, urban heritage protection and revitalization programs, live performances and music events in partnership with academic networks, and international-local exchange initiatives that foster cross-cultural dialogue and innovation.
Diverse Programs Across Six Formats
These unique creative concepts will be brought to life through a diverse range of programs across six formats:
- Performance and Show: A diverse line-up of spectacles, arts, music, and live performances that communicate the diverse identities and cultures of the Southern Thai people.
- Exhibition and Installation: Art exhibitions and mixed-media installations that transform public spaces with vibrancy and imagination in various venues.
- Talk and Workshop: Platforms for knowledge-sharing forums with local and international creative experts, offering new insights and inspiration.
- Activity and Event: A wide range of experiential activities, from fashion shows and open houses to cultural tours and experiential showcases.
- Market and Promotion: Pop-up creative markets and special promotions that empower local businesses and connect them with broader markets.
- Experiment: Showcasing real-world pilot projects that tackle urban challenges, laying the groundwork for long-term community improvements.
Immerse yourself in Pakk Taii Design Week 2025 (PTDW2025): 'South Paradise' from 28 August to 7 September 2025, from 11.00 to 21.00 hrs. daily, in the Old Town of Songkhla and Hat Yai, Songkhla Province. Discover the soul of the South through creativity like never before.