The Journey of a Tech Entrepreneur from Owaza
Growing up in Owaza, Abia State, was an experience that shaped my early understanding of life and the importance of perseverance. It wasn't always easy, as the environment didn't offer many opportunities for young people to explore their potential. After completing secondary school, I felt a strong desire to make a difference and believed that I was destined for something greater. This belief pushed me to re-educate myself and take steps toward achieving my goals.
I started small, working on various projects while waiting for my National Youth Service Corps assignment. My initial efforts included helping students with administrative tasks like paying school fees and applying for scholarships. Although these activities provided some income, they weren't enough to cover my expenses. This realization led me to seek more sustainable skills, and I began learning graphics and coding from friends. Eventually, I found a passion for web development and focused on that.
Building a business from scratch was challenging, but I remained determined. I created a platform where customers could purchase digital products easily. While developing this idea, I faced both encouragement and discouragement from others, but my persistence kept me going. Today, the business has grown significantly, and I am grateful for the support and guidance that have helped me along the way.
Combining Education and Innovation
My academic background in Business Education (Accounting) at the University of Uyo, Akwa Ibom State, played a crucial role in shaping my approach to entrepreneurship. While I studied business, I always had a passion for technology and innovation. This led me to pursue further training in software development, which equipped me with the necessary skills to build and manage my business effectively.
The combination of business acumen and technical expertise allowed me to create a brand that resonates with customers. I used my business skills to develop strategic policies and engage in various forms of advertising, including flyers, online groups, and community outreach. These efforts helped establish EasyAccess as a reputable telecom and Multichoice partner.
Strategies for Success in Competitive Markets
Breaking into competitive markets required a focus on consistency, trust, and affordability. At EasyAccess, we prioritize customer satisfaction by ensuring that our services are reliable and cost-effective. We maintain 24/7 availability and offer competitive pricing to attract and retain our clientele. Additionally, we leverage different forms of advertising and occasionally run giveaways to reward our loyal customers.
We also keep a close eye on market trends and competitors, striving to improve upon what they offer. This proactive approach has helped us stay relevant and continue growing in a dynamic industry.
Balancing Multiple Roles
Managing multiple roles—family, business, and personal development—has not been without its challenges. However, proper time management and scheduling have allowed me to balance these responsibilities effectively. I have learned to prioritize tasks and allocate time efficiently, ensuring that each area of my life receives the attention it deserves.
Overcoming Limitations Through Mindset
Many young Nigerians face limitations due to limited resources, but I believe that mindset plays a significant role in overcoming these challenges. Starting small is not a sign of weakness; rather, it is a stepping stone toward greater achievements. Understanding one's strengths and leveraging them can lead to success. It is essential to remain determined, seek support from others, and never give up on your dreams.
Embracing Integrity in Business
Maintaining ethical practices is crucial, especially in difficult economic conditions. At EasyAccess, we ensure that we deliver on our promises and communicate transparently with our customers. When challenges arise, such as changes in service provider policies or product prices, we inform our customers promptly and work to find solutions that meet their needs.
Our licensing by the Nigerian Communications Commission and the Corporate Affairs Commission further reinforces our commitment to integrity and reliability.
The Role of Location and Community
Operating from Uyo, Akwa Ibom, has taught me that location is not a barrier when it comes to building a successful business. With the right approach, businesses can reach a global audience through online platforms. The community provided a solid foundation, but expanding beyond local boundaries has been key to our growth.
Advice for Aspiring Entrepreneurs
For young people looking to build their own ventures, the first step is to understand their strengths and identify what they want to achieve. A clear vision and a willingness to take the first step are essential. Challenges are inevitable, but having a plan to navigate them will help overcome obstacles. Most importantly, never lose sight of your dreams and continue pursuing your passions. With dedication and perseverance, success is within reach.